Today, Seattle Center announced a new partnership with Coca-Cola as the official beverage of Seattle Center and The Next Fifty. The world’s largest beverage company is making an extraordinary commitment to the Center as a Premier Partner of The Next Fifty, celebrating the 50th anniversary of the 1962 Seattle World’s Fair, Apr 21 – Oct 21, 2012, and an Official Partner of Seattle Center for the next five years.
Under the partnership agreement, as outlined in a letter of intent, Coca-Cola will offer assistance and support in the areas of public programming, fundraising, education and outreach. A full spectrum of Coca-Cola products will begin to appear soon around the Center grounds including: packaged juices, waters and enhanced waters, slushies and Minute Maid frozen beverages, packaged tea and coffee, and carbonated soft drinks. The venerable Coca-Cola logo also will show up on Seattle Center banners, posters and other promotional materials.
The Coca-Cola support will help Seattle Center to continue to offer a quality experience to the millions of visitors to Seattle Center each year. Such relationships are the Center’s lifeblood, as it seeks new revenue sources to meet its bottom line.
“We warmly welcome our new partner, one that shares the Center’s commitment to building sustainable communities, reducing its environmental footprint and supporting active, healthy living. Plus, we love their wide range of beverage products,” said Seattle Center Director Robert Nellams.
“Coca-Cola is honored to anchor our growing presence in Seattle by becoming the official beverage partner for Seattle Center,” said Bill O’Brien, senior vice president and general manager for Coca-Cola Refreshments’ Northwest Region. “We will kick-off this new partnership by joining in the 50th anniversary celebration. We look forward to providing the world’s most refreshing beverages for all of the iconic events, cultural programs and family fun that will happen at the Center for years to come.”
